Small marketing agencies and in-house teams managing multiple websites. Small businesses and content creators who need regular SEO-optimized articles. While SEO tools are known to be pricy, there actually are several free tools or free options for paid tools.
- Few products come close to providing the depth and functionality you get with SpyFu.
- After that, you can upgrade to the subscription plans starting from $99 and ranging up to $999.
- Quick Sprout publishes original work by writers in the B2B space.
- These 30 free SEO tools can be a huge help at little to no cost (though some have paid plan options).
Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice. Many experts are now switching to the tool, as it has collected keyword and competitor analysis data for all the Google regions in the world. The most popular one is a Missing Keywords feature, which identifies the keywords that your competitors are ranking for in the top-10 search results, and you aren’t.
SEO tools save you from tedious keyword research and data analysis. With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie. What’s more, they allow you to measure search performance countries, regions, or languages. One moment, your website is at the top of search engine results pages (SERPs). With the help of search engine optimization (SEO) analytics tools, you can track, troubleshoot, and improve your site’s SEO and search performance.
Marketing Tips
Because there’s a lot that goes into running a successful campaign, there are several tools available to make the process much easier and more effective. Continue your keyword research with a Search Engine Optimization/KSP tool to get keyword statistics that assist with search engine marketing decisions. This tool measures a keyword’s popularity by showing approximately how often people search for it in Google and Bing, and across all engines (Activity), monthly. You’ll get five suggestions to enhance your keyword research. For a quick evaluation of my website’s SEO performance, UpCity offers a free SEO Report Card that provides insights into key metrics.
We believe, with education, individuals can be better prepared to make investment decisions, but we do not guarantee success in our training. We do not make earnings claims, efforts claims, or claims that our training will make you any money. Our reviews are made by a team of experts before being written and come from real-world experience. Finally, if you’d like to take your SEO efforts to the next SEO Anomaly level, here’s my post on using AI in SEO tools to help you get an edge on the competition. Screaming Frog is available free of cost, but only if you want to crawl up to 500 URLs. Otherwise, you can upgrade to the paid version, which costs £149 annually.
My Top SEO Tools for 2025
If you have come up with an SEO strategy, you can strengthen it by using SEO tools. Learn how we stay transparent, read our review methodology, and tell us about any tools we missed. Get full access to the Keyword Explorer tool with a free trial of Moz Pro. When a website employs lazy loading, ads only load on a webpage as a user scrolls to them. Meaning, if a user doesn’t scroll to a certain screen view, the ads don’t exist on the page.
Regularly analyzing SEO data lets you understand your SEO strategy’s inner workings, including site elements that are driving results and audience behavior. You can then use these insights to optimize your SEO strategy and make data-driven decisions regarding future campaigns. SEO analytics is a process where businesses collect and review raw data about their SEO efforts to gain insight into their SEO performance. What really makes it stand out is its flexible API approach, allowing users to bring their API keys and truly customize their content creation workflow. NEURONwriter is an interesting Surfer SEO alternative that promises to solve multiple pain points for content creators and marketers.
While it may not boast the most cutting-edge AI features, it compensates with practical agency tools that save time and satisfy clients. Semrush starts at $139.95/month, but agencies should consider either the Guru plan ($249.95/month with 15 projects) or the Business plan ($499.95/month with 40 projects). Each plan includes just one user, with additional users costing $45-100/month each. The right software for SEO agencies not only automates tedious tasks but also radically changes how agencies approach their clients’ SEO. Backlinko is a popular resource created by Brian Dean, one of the top names in SEO.
This allows users to stay up-to-date with the latest trends and best practices in SEO optimization. By providing detailed insights and clear guidance, SurferSEO empowers marketers to optimize their content effectively and compete successfully in search engine rankings. SurferSEO is a comprehensive SEO optimization tool that goes above and beyond to provide users with an all-in-one solution. It’s equipped with a range of features that include keyword research, content analysis, SERP analyzer, audio tools, and more, all powered by AI technology. This makes it a top choice for marketers who want to stay ahead of the game and optimize their content to its fullest potential.
That’s why we could only find one AI humaniser tool that delivered consistent results. There is also an option to purchase an annual subscription for the Pro and Enterprise plans. We never work on websites without installing both of them and they’re completely free. It’ll find contacts for you, automate email follow ups, and keep track of all your outreach contacts.
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